Brand. What is a 'brand'? That word is thrown around a LOT these days, creating confusion on what an effective, revenue-generating brand truly is. Whether you're an aspiring 6 or 7 figure brand, this episode will allow you to crack the code to 10X your brand impact, revealing exactly what you need to create a brand that draws in not just buyers, but believers!

Meet Heather Schaefer, brand expert with 30 years experience personally building profitable, impactful brands for well over 100 small businesses.

Her gift of left-brain + right-brain allows her to think strategically (AND creatively) to build and design a cohesive brand that not only stands out in the sea of sameness but stands out as THE only option.

Listen to discover: -the top-level definition of brand (ie, how Inc. 500 companies define the word) -the critical distinction between 'marketing' v. 'brand' -why STRATEGY is required to create a true brand -3 gaps between a 6-figure brand & a 7-figure brand -the detailed, in-depth work behind Nike & other well-known brands (and how YOU can have this work done to define your brand) -how to know if your brand needs a refresh (or an overhaul)

& so much more!

Take the 7-Figure Brand Quiz: https://www.heatherschaeferhq.com/brandquiz

Connect with Heather:

1 LI: https://www.linkedin.com/in/heather-schaefer/ IG: https://www.instagram.com/heatherschaeferhq/ FB: https://www.facebook.com/heatherschaeferhq/