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Now with over 400 episodes, the Joyful Scaling Podcast is the Go-To Podcast for high-achieving Christian women looking to unapologetically 'pursue the impossible' and scale their business from 6 to 7 figures.

Joyful Scaling for
Christian Female CEOs

with Judy Weber, Esq.

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Ep 490

Reimagine Publicity (& the Traditional PR Agency Model)





Whether you're a seasoned 7 or 8 figure entrepreneur OR in the earlier stage of business, publicity MUST be a part of your strategic plan in 2024.

In this episode, we're blessed to feature a PR icon, Brielle Cotterman - who will also grace our Joyful Business LIVE stage in September (learn more about this Holy Spirit-soaked 3-day intensive business conference for Christian women: https://www.judyweber.co/joyfulbusinesslive).

Brielle is a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Founder of the Influential Leader Agency. Additionally she is a 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023’s Most Admired Woman Entrepreneur by Today’s Woman Magazine.

Brielle has spent over a decade helping clients scale to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements & inspire millions. Her clients are regularly featured in: Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan and many more!

On a personal note, she is a survivor of attempted murder and domestic violence and is a staunch advocate fora world where intimate partner abuse is not tolerated and survivors are met with empathy.

LISTEN to discover why PR is particularly important in today's global marketplace (& how YOU can procure publicity today, no matter what stage of business you're in), including:

- why the traditional agency approach to securing PR is NOT in service to their clients

- the important pre-pitch preparation (to maximize every opportunity)

- the differences between those who leverage PR opportunities v. those that flop

- why PR is a tool to go all-in on, today

- 2 vital paradigm shifts you need to make to swing WIDE the doors of opportunity

- the key to making impact every time you open your mouth

- expert tips on how to communicate to inspire action

- why story captivates (and how to OWN yours)

- how (& why) to celebrate EVERY win

** PLUS **

- a PREVIEW of what to expect when you attend our upcoming women's business conference, Joyful Business LIVE, including:

-learn the 4 tiers of leadership
-know which YOU are (& why that matters in PR)
-building your personal brand; &
-specifics around how to amplify your publicity

GRAB Brielle's Profitable Storytelling Framework (request YOUR copy: DM 'Joyful Business' to Brielle on IG: https://www.instagram.com/briellecotterman

SECURE YOUR SEAT to Joyful Business LIVE - SAVE 50% with Discount Code: BRIELLE50: https://www.judyweber.co/joyfulbusinesslive

CONNECT with Brielle: https://www.instagram.com/briellecotterman

Learn more about Brielle in her premier episode on the show, Episode 215.

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About Judy Weber:

Judy Weber is a Business Success Coach & Scaling Strategist who helps Christian women 'pursue the impossible' through entrepreneurship. A former trial lawyer & c suite executive, Judy now uses her extensive corporate experience (winning in the courtroom and leading in the boardroom) to mentor both early stage & established service-based business owners, setting a new standard of excellence in business coaching for Christian Women.


Normalizing miraculous results is the daily mission at Judy Weber Co. Past clients' results include quadrupling annual revenues, repeated 6-figure launches and dramatically increasing sales conversion rates - all while doing business joyfully, faithfully and unapologetically, for the glory of the Lord.


Judy is the Founder & Host of the globally-ranked ‘Joyful Scaling’ Podcast & a sought-after Keynote Speaker, on all things life + business for women of faith.



Joyful Scaling Podcast with Judy Weber, Esq.

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