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Ep 244: How the ‘Rags to Riches’ Story Doesn’t Always Serve Your Business

The Cinderella 'Rags to Riches' story, a copy strategy suggested by many online gurus, does NOT serve your business or your clients.

In this episode I'm joined by Strategist + Copywriter Kristen Westcott.

Kristen helps online coaches, OBMs, and other service providers set priorities, communicate effectively & scale - without overwhelm, providing her clients with a clear vision, compelling copy and a thoughtful strategy that guides their actions.

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What You’ll Learn from this Episode:

  • why the overly-simplistic, formulaic ‘rags to riches’ story could be hurting your business
  • how to incorporate this all-important aspect of your story will serve your audience (through making a deeper connection) as well as serve you (creating more authority and relatability)
  • how to know how much detail is ‘enough’
  • how to mine the gold that exists in your background and experience

Listen to the Full Episode

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