The Cinderella 'Rags to Riches' story, a copy strategy suggested by many online gurus, does NOT serve your business or your clients.

In this episode I'm joined by Strategist + Copywriter Kristen Westcott.

Kristen helps online coaches, OBMs, and other service providers set priorities, communicate effectively & scale - without overwhelm, providing her clients with a clear vision, compelling copy and a thoughtful strategy that guides their actions.

Find out more about Kristen: https://kristenwestcott.com/
Connect with her on LinkedIn: https://www.linkedin.com/in/kristenwestcott/

What You’ll Learn from this Episode:

why the overly-simplistic, formulaic ‘rags to riches’ story could be hurting your business
how to incorporate this all-important aspect of your story will serve your audience (through making a deeper connection) as well as serve you (creating more authority and relatability)
how to know how much detail is ‘enough’
how to mine the gold that exists in your background and experience

Listen to the Full Episode

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