The Cinderella 'Rags to Riches' story, a copy strategy suggested by many online gurus, does NOT serve your business or your clients.
In this episode I'm joined by Strategist + Copywriter Kristen Westcott.
Kristen helps online coaches, OBMs, and other service providers set priorities, communicate effectively & scale - without overwhelm, providing her clients with a clear vision, compelling copy and a thoughtful strategy that guides their actions.
Find out more about Kristen: https://kristenwestcott.com/
Connect with her on LinkedIn: https://www.linkedin.com/in/kristenwestcott/
What You’ll Learn from this Episode:
- why the overly-simplistic, formulaic ‘rags to riches’ story could be hurting your business
- how to incorporate this all-important aspect of your story will serve your audience (through making a deeper connection) as well as serve you (creating more authority and relatability)
- how to know how much detail is ‘enough’
- how to mine the gold that exists in your background and experience
Listen to the Full Episode
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